Virtual Assistant news and trends

Apple Faces Mounting Challenges as Stock Slumps
Apple // June 06, 2025

As Apple heads into its annual developers conference this coming week, it is facing a slew of problems that has led to a stock price slide of 20% this year thus far, the worst performance since at least 2010.  Get the Full Story Complete the...

Apple to Tap User Data for LLM Training
Apple // April 14, 2025

Apple is planning to analyze user data to improve its large language model (LLM) software while upholding user privacy. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe...

The Big GenAI Time and Money Shift
artificial intelligence // January 13, 2025

The average consumer spends about 3 seconds when opening an app on their smartphone. Most open 10 different apps a day. Over the course of a year, the time people spend just opening apps, not engaging with them, adds up to nearly half a typical...

Google Begins Adding AI Assistant Gemini to Gmail
Google // June 25, 2024

Google is adding its artificial intelligence (AI) assistant, Gemini, to the side panel of Gmail. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

Interviews & Exclusives
How a 30-Year-Old Prescription Management Platform Is Creating the Pharmacy of the Future

June 11, 2024
When the person at the counter asks, “Do you have any questions for the pharmacist?” it’s hard for the consumer to respond. After all, there are probably several anxious people waiting in line. And it may be that they will have questions later, after they’ve digested the side effects, interaction warnings and other information stapled […]

Connected Fitness: Whoop Brings AI-Driven Virtual Coaching Into Wearables Category

February 05, 2024
This year, the connected wearables market will account for more than 504 million units, ranging from smartwatches to fitness trackers to earwear, according to market intelligence firm IDC. Looking to bring...

Why Context Makes Virtual Assistants Smart Digital Bankers

October 30, 2018
AI and ML-powered services can help fight banking fraud. However, to layer the tech into viable solutions to assist customers with banking, robo-advisors need to truly become “smart,” intuitive —...

TRENDING: Allstate’s AI-Assisted Approach To Disaster Relief

September 21, 2018
Governments may not be known for keeping up with cutting-edge technology, but that doesn’t mean they don’t take note of the trends — especially when it comes to tools for...

Quick Reads
Apple Taps Brakes on Siri AI Overhaul

February 11, 2026
Apple plans to delay the launch of several new capabilities for its Siri virtual assistant, Bloomberg reported Wednesday (Feb. 11), citing unnamed sources. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. […]

Apple to Tap User Data for LLM Training

April 14, 2025
Apple is planning to analyze user data to improve its large language model (LLM) software while upholding user privacy. Get the Full Story Complete the form to unlock this article...

Google Begins Adding AI Assistant Gemini to Gmail

June 25, 2024
Google is adding its artificial intelligence (AI) assistant, Gemini, to the side panel of Gmail. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Amazon Beta Launches Generative AI Shopping Assistant Rufus

February 01, 2024
Amazon has beta launched a new generative artificial intelligence (AI)-powered shopping assistant.  Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS...