Vr/page/2 news and trends

Experience Economy Meets Hollywood: Live Events Redefine Movie, Streaming Engagement

March 29, 2025
cocktail shot from Bridgerton
AI is Driving a Smart Glasses Boom. Will It Last?
Wearables // February 05, 2025

A decade after the debut of the original Google Glass — frame-only glasses with a small computer in the place of lenses — a new wave of next-generation smart glasses has emerged. Get the Full Story Complete the form to unlock this article and enjoy...

Meta Smart Glasses Spending Approaches ‘Eye-Watering’ $100 Billion
Wearables // February 03, 2025

Meta’s investments in virtual and augmented reality projects could reportedly exceed $100 billion this year. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...

AI Startups: A Metaverse Firm Snags $3 Billion as Anthropic Rises
artificial intelligence // January 14, 2025

Remember the metaverse? The popularity of artificial intelligence (AI) has put some vigor back into virtual reality/extended reality (VR/XR) virtual worlds. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins...

How Big Tech’s XR Push Could Redefine Both Payments and AI
Payments Innovation // December 13, 2024

The connected economy might be making a jump from end-users’ hands to their faces. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...

Interviews & Exclusives
If the Shoe Fits: Manolo Blahnik, BMW and Amazon Turn to VR

October 06, 2023
Virtual reality (VR) has emerged as a promising frontier, offering immersive experiences that can transport users to new realms. However, the question arises: should brands use VR primarily to facilitate transactions, or should they prioritize storytelling and immersion? The answer lies in understanding the unique potential of VR and its impact on building authentic connections […]

Virtual Malls Give Merchants Low-Cost Way to Reach Consumers

March 28, 2023
The metaverse is expected to open up a world of opportunities for businesses and is projected to generate up to $2.6 trillion in commerce volume by 2030, according to data...

Why the Metaverse Has a Social Engagement Problem

February 08, 2023
Sometimes the best way to introduce users to the metaverse is by completely ignoring everything we’ve heard about the metaverse. Get the Full Story Complete the form to unlock this...

Verizon, Mastercard Use 5G To Reimagine Point Of Sale

July 21, 2021
Standing in line, waiting for the point of sale to open up, getting ready to swipe the card … feels so yesterday. Get the Full Story Complete the form to...

Quick Reads
Meta Smart Glasses Spending Approaches ‘Eye-Watering’ $100 Billion

February 03, 2025
Meta’s investments in virtual and augmented reality projects could reportedly exceed $100 billion this year. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing […]

Google Introduces Android Operating System for Extended Reality Devices

December 12, 2024
Google has introduced a new Android operating system built for extended reality (XR) devices like headsets and glasses. Get the Full Story Complete the form to unlock this article and...

Report: 52% of Vision Pro Apps Are Paid Downloads

February 12, 2024
New research shows that more than half of apps on Apple’s Vision Pro are paid downloads. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...

Apple’s Vision Pro Headset to Launch With 600 New Apps

February 01, 2024
Apple’s first mixed-reality headset, Vision Pro, is set to be released Friday (Feb. 2) and will launch with 600 new apps and games. Get the Full Story Complete the form...