World Cup news and trends

An AI Told Millions Norway Won. The Match Hadn’t Started
Artificial Intelligence // July 09, 2026

Every four years, the World Cup tests the world’s best soccer players. In 2026, it is also testing AI. Microsoft Copilot, Google Gemini and other AI models are being asked to pick the champion. Opta’s supercomputer is simulating the tournament 25,000 times per round to...

Prediction Markets Score Thanks to World Cup’s Popularity
Markets // July 05, 2026

Prediction markets have reportedly seen a surge in trading volume thanks to the World Cup. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

Texas Attorney General Investigates StubHub Over World Cup Ticket Cancellations
Legal & Regulation // July 03, 2026

The Texas Office of the Attorney General (OAG) is investigating reports that ticket marketplace StubHub is cancelling or failing to provide World Cup tickets that fans have purchased. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...

The World Cup Has Become the World’s Largest Pop-Up Store
The Weekender // June 27, 2026

The Super Bowl is a one-night luxury product; the Olympics is an infrastructure project with medals. The FIFA World Cup 2026 is a roaming retail platform: 48 teams, 104 matches and 16 host cities across three countries. Through 44 matches, attendance had topped 2.85 million,...

Interviews & Exclusives
Visa and Bank of America Want Merchants to Get World Cup-Ready

April 15, 2026
Watch more: Live Roundtable With Bank of America, FWC26, Visa Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from PYMNTS and […]

Quick Reads
World Cup Trading Pushed Prediction Market Volume Past $50 Billion in June

July 14, 2026
Prediction markets surpassed $50 billion in monthly volume in June, with their volume driven by trading on the FIFA World Cup 2026, CoinDesk reported Tuesday (July 14). Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our […]

Prediction Markets Score Thanks to World Cup’s Popularity

July 05, 2026
Prediction markets have reportedly seen a surge in trading volume thanks to the World Cup. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Texas Attorney General Investigates StubHub Over World Cup Ticket Cancellations

July 03, 2026
The Texas Office of the Attorney General (OAG) is investigating reports that ticket marketplace StubHub is cancelling or failing to provide World Cup tickets that fans have purchased. Get the...

Nimble Brands Beat Sponsors in World Cup Marketing Battle

June 26, 2026
Several brands gaining attention around the World Cup are not sponsors of the event, CNBC reported Friday (May 26). Get the Full Story Complete the form to unlock this article...