Chase has tapped into a new target audience by teaming up with David Guetta to encourage iPhone 6 and iPhone 6 Plus users to adopt Apple Pay by giving away David Guetta’s newest album Listen.
Here is the official announcement from Chase:
"With Chase and Apple Pay, your phone and wallet are now one. Set up your eligible Chase Visa card to enjoy more convenient checkouts and, for a limited time, a complimentary album pre-release of Listen by David Guetta on iTunesTM. Be among the first to listen!
From November 21 – 23, log in to the Chase App on your iPhone® 6 or iPhone 6 Plus. Then follow the instructions to add one of the accepted Chase Visa cards listed below to Apple Pay for your exclusive album download."
JPMorgan’s head of Sports and Entertainment, Steve Pamon touted, “We’re offering ‘Listen’ the weekend before it comes out to the general public, if you have Apple Pay, you’ll be able to listen to the whole album for free.” Pamon also indicated, “It’s a big incentive to be a Chase customer and try Apple Pay for the first time."
Pamon also specified why the bank partnered up with David Guetta and how it was an easy decision to make. “For us, being a core bank around innovation and progressive movement, the chance to partner with David is just an opportunity we couldn’t pass up.” He also then went on to say, “If you think about (Apple Pay), there’s a target psychographic for that, folks willing to try new things and who are careful to think about what they do. David is on the forefront of using technology to make people happy. There’s no better artist in the world that we think represents that."
Guetta also weighed in at told BuzzFeez News “Collaborating is a part of what I do in my creative process and it made sense to collaborate with partners Chase and Apple Pay to do something that has not been done before.” Guetta also then stated, “I love innovation and reinvention, I’ve tried to do this with the songs on my new album ‘Listen’. And it is a special treat for my U.S. fans who can get access to my album as a gift from Chase three days before it goes on sale and also open up my music to people it may be new to."
Chase has been known to team up and take on an innovative role when it comes to figuring out the best way to reach customers via sponsorship programs. In the past Chase has teamed up with Jay-Z and Beyonce for their On the Run tour and the Convert for Valor held in Washington DC honoring veterans and featuring artists like Bruce Springsteen, Rihanna, Eminem and Metallica.