Personalization technology startup Dynamic Yield recently announced it had raised $22 million in a Series C venture capital funding round. This most recent round was reportedly led by Vertex and ClalTech, with additional participation from Baidu and Global Founders Capital.
Dynamic Yield leverages customer data from a variety of sources to create personalized experiences for mobile apps, mobile web, one-on-one messaging, email and online advertising. All told, Dynamic Yield has raised over $36 million in total funding since it was founded in 2011.
The company has reported its customer base ranges through the eCommerce, media, gaming and travel industries, among others. Notable brands who work with Dynamic Yield reportedly include Under Armour, PacSun, Fjällräven, Rolling Stone, Sephora and the CW television network, among others.
Alex Cheng, vice president and general manager of Baidu USA, was quoted in the funding release as saying: “Today, web, mobile and email customization are must-have tools in a marketer’s arsenal. While traffic acquisition is critical, customers interact with brands across multiple interfaces as they research before they buy. Hence, ROI becomes increasingly dependent on seamless, comprehensive web and mobile customer experiences. We were deeply impressed by the technology Dynamic Yield has built and believe that any advertiser will benefit from leveraging its platform.”
Dynamic Yield reports that its technology stack has been used by companies to deliver personalized experiences to over 500 million people worldwide. Dynamic Yield has offices in New York City, Berlin and Tel Aviv.
Personalization continues to be of great importance for success in the world of digital payments. Customers require different and distinct payment services and experiences, and serving customers is not just knowing how they pay but also about knowing who they are. When it comes to digital payments, personalization and how value is delivered drive consumer choice. When payment methods work the way they should, experience becomes critical to winning consumer preference.