ResTech

Noodles & Company Launches Loyalty Program And App

Restaurant chain Noodles & Company is probing a credit card breach that is said to have hit several of its 500 branches. The revelation comes after several financial institutions reportedly saw a pattern of fraudulent charges on customer cards, which were used between now and January this year.

Surprise noods? Who would say “no” to that? Noodles & Company unveiled its new NoodlesREWARDS program on Wednesday as a way to say “thank you” to its loyal customers and encourage them to bring new ones into the fold.

The rewards program serves up unique offers and information tailored specifically to surprise and delight the recipient. There’s a sign-up reward of $3 off any order, valid for two weeks after joining the program, plus rewards for referring friends. As the NoodlesREWARDS app learns the customer’s preferences, it will pitch surprise offers personalized just for them.

Noodles & Company serves classic noodle and pasta dishes from a variety of cultures: Italy, Thailand, Korea, Japan, Central America and the American Midwest, to name a few. It swears by a few simple ingredients, including fresh vegetables prepared throughout the day as needed, cage-free eggs, organic milk and tofu, and naturally raised pork.

Customers participating in the rewards program can scan their app at the point of sale, open their NoodlesREWARDS app and scan a receipt later, or enter a receipt code online to apply points to their loyalty account. Orders placed through the app will automatically add points to the account.

“Over the last year, a great amount of time went into evaluating and testing several reward models to develop a first-class program that would appeal to all our guests,” says Jonathan Tress, vice president of marketing at Noodles & Company. “The result of those efforts is NoodlesREWARDS, which was solely created to better connect with our guests and reward them for their continued loyalty and love for all things Noodles.”

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