Delivering On Restaurant Rewards

The December 2020 edition of the Delivering On Restaurant Rewards brief series, a PYMNTS and Paytronix collaboration, explores the three main restaurant customer personas that have emerged during the pandemic. We surveyed a census-balanced panel of 2,123 United States consumers about how they order food from their favorite restaurants to learn which types of rewards programs would best meet their food delivery and payment needs.

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Inside the December study:

  • 73 percent: Share of QSR customers ordering food both online and offline
  • 33 percent: Portion of restaurant customers ordering food exclusively online who want to access rewards programs via digital wallet
  • 87 percent: Share of restaurant customers who plan to order food as they do now after the pandemic has subsided

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PYMNTS Series
Delivering On Restaurant Rewards - November 2020