New Data Show Digital Loyalty Programs Are Key Differentiator For Top-Performing Restaurants
There’s one feature that separates almost all top-performing U.S. restaurants from the rest: loyalty logins for online purchases. For the Restaurant Friction Index, PYMNTS, in collaboration with
Paytronix, surveyed 501 U.S. restaurant managers and 2,146 consumers to learn why top-performing eateries are going all-in on digital customer service features — and keeping loyalty programs at the top of the list.
