Digital Divide: Regional Variations In US Food Ordering Trends And Digital Adoption

New Research Shows That Regional Dining Quirks Matter In Tailoring Restaurant Offers Loyalty matters more to quick-service restaurant customers in the Northeast but not as much for table-service restaurants in the Midwest. For The Digital Divide: Regional Variations In U.S. Food Ordering Trends And Digital Adoption, a PYMNTS and Paytronix collaboration, PYMNTS surveyed over 2,500 consumers to explore how restaurant owners can tailor their offerings to drive sales.  
Inside the March/April Report
  • 34%: Share of QSR consumers in the Midwest who say promotions and sales are a deciding factor in selecting a restaurant
  • 65%: Portion of nationwide consumers that cite ease and convenience as a chief reason for restaurant aggregator use
  • 86%: Segment of table-service restaurant consumers in Mountain states who say they take advantage of free food from loyalty programs

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    Paytronix Restaurant Innovation Series

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    Digital Divide: The Move To The Metaverse
    Digital Divide: Technology, Customer Service And Innovation In The Restaurant Industry
    Digital Divide: Technology, The Metaverse And The Future Of Dining Out
    Digital Divide: The Key Factors That Drive Restaurant Choice
    Digital Divide: How High-Tech Consumers Connect To Subscription And Loyalty Offerings
    Digital Divide: Restaurant Subscribers and Loyalty Programs
    The Restaurant Friction Index
    Digital Divide: Technology As A Catalyst For Restaurant Purchases
    Digital Divide: Minding The Loyalty Gap
    Digital Divide: Delivery Service Aggregators And The Digital Shift
    Digital Divide: Aggregators and High-Value Restaurant Customers
    Digital Divide, Aggregators: The Cost of Convenience
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