Delivering On Restaurant Rewards – November 2020

NEW DATA: 44 Million Consumers Want Rewards, But Restaurants Aren’t Delivering

Delivering On Restaurant Rewards – November 2020

Eighty-three million U.S. customers earn rewards on their food orders, and 44 million more would like to — if their go-to restaurants offered it. In Delivering On Restaurant Rewards, PYMNTS surveys 2,089 consumers to learn how restaurants can tap consumer demand for loyalty and rewards programs to earn new customers and boost their top-line performance.

Inside the November Study

  • 43%: Share of restaurant customers who use loyalty and rewards programs
  • 39%: Portion of restaurant customers who say rewards programs would boost their spending
  • 77%: Share of restaurant customers who want to access restaurant rewards via mobile apps

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