Paytronix - Digital Divide: The Move To The Metaverse - July 2022 - Explore the possibilities the metaverse holds for restaurants, from customer engagement to driving loyalty

Digital Divide: The Move To The Metaverse

Study Shows Restaurants See Metaverse as New Loyalty Play

The metaverse may have the potential to engage consumers and even drive loyalty, but for restaurants? With real food? PYMNTS’ new report, “The Digital Divide: The Move to the Metaverse,” a collaboration with Paytronix, looks at the intriguing possibilities — and balancing act — that await restaurants on the new frontier.

Inside the July Report

  • 27%: Share of consumers who have recently visited only chain restaurants who are highly interested in the metaverse
  • 94%: Share of Gen Z consumers interested in using digital technologies to make restaurant purchases
  • 43%: Share of consumers who used two or more technologies to order their most recent restaurant meals who say they are strongly interested in the metaverse

    By completing this form, you agree to receive marketing communications from PYMNTS and consent to the sharing of your information with our sponsors, where applicable, in accordance with our Privacy Policy and Terms and Conditions. Sponsors may use this information to contact you directly. You may update your preferences or withdraw your consent at any time.

    to our daily newsletter, PYMNTS Today.

    Restaurant Innovation