Delivering On Restaurant Rewards – February 2021

NEW DATA: Loyalty Programs Convert Occasional Customers Into Restaurant Aficionados

Delivering On Restaurant Rewards – February 2021

Loyalty and rewards programs could turn one in five occasional restaurant customers into regular patrons. The problem: 53% of occasional diners do not use these programs because they do not think they are available. In Delivering On Restaurant Rewards, PYMNTS surveyed 2,079 U.S. consumers to learn how restaurants can leverage loyalty programs to boost restaurant order frequency and spend.

Inside the February Study

  • $279: How much the average bridge millennial spends on online food orders from table-service restaurants each month
  • 16%: Share of consumers who say offering rewards is the best way to encourage them to spend more on food
  • 37%: Share of restaurant customers placing orders at least twice per week

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