Delivering On Restaurant Rewards – March 2021

NEW DATA: Loyalty Programs Help Independent Restaurants Boost Customer Spend

Delivering On Restaurant Rewards – March 2021

Forty-five percent of independent sit-down restaurant customers would spend more if those eateries offered loyalty programs. In the March edition of Delivering On Restaurant Rewards, PYMNTS surveyed 2,130 consumers to learn which loyalty-focused and digital features give independent restaurants a competitive edge in a post pandemic world.

Inside the March Study

  • 45%: Share of independent restaurant customers’ total food spending that is made online
  • 16%: Portion of independent restaurant customers who have switched to ordering online since the pandemic began
  • 45%: Share of independent restaurant customers who would spend more if offered loyalty programs

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