Delivering On Restaurant Rewards – December 2020

NEW DATA: It’s Personal: QSR Consumers Expect Customized Loyalty Programs

Delivering On Restaurant Rewards – December 2020

Three out of four restaurant customers not only use multiple channels to place orders but also want flexible rewards programs that can be redeemed wherever and however they order. In the January edition of Delivering On Restaurant Rewards, PYMNTS surveyed 2,123 consumers to learn how restaurants can personalize loyalty rewards to match their customers’ varying expectations.

Inside the December Study

  • 73%: Share of QSR customers ordering food both online and offline
  • 33%: Portion of restaurant customers ordering food exclusively online who want to access rewards programs via digital wallet
  • 87%: Share of restaurant customers who plan to order food as they do now after the pandemic has subsided

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