Delivering On Restaurant Rewards – April 2021

Where Restaurants Should Look For New Loyalty Opportunities

Delivering On Restaurant Rewards – April 2021

Fifty-six percent of married couples don’t use table-service restaurants’ loyalty programs simply because they don’t know they exist — a missed opportunity for restaurants to drive rewards-based spending among a key consumer group. In Delivering On Restaurant Rewards, PYMNTS surveys 2,149 consumers to learn how different types of U.S. households order food and how loyalty programs can boost their spending.

Inside the April Study

  • 32%: Share of single parents who have shifted to ordering food online since the pandemic began
  • $3,122: Average amount single U.S. consumers spent on online food orders since the pandemic’s onset
  • 39%: Portion of married parents who would spend more on food orders if their restaurants offered loyalty programs

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