Paytronix - Digital Divide: The Kay Factors That Drive Restaurant Choice - April 2022 - Discover the most significant factors driving American consumers' restaurant choicesPaytronix - Digital Divide: The Kay Factors That Drive Restaurant Choice - April 2022 - Discover the most significant factors driving American consumers' restaurant choices

Digital Divide: The Key Factors That Drive Restaurant Choice

From Outdoor Seating to Touchless Payments, Dining Habits Are Changing

Twenty-four percent of consumers that dine in restaurants are more likely to request outdoor seating than they were before the pandemic began, illustrating just one of the key changes in priorities driving customer choices and restaurant selections. In a survey of over 2,600 consumers done for The Digital Divide: The Key Factors That Drive Restaurant Choice, a collaboration with Paytronix, PYMNTS delved into the major motivators that shape and drive consumer decisions when they dine.

Inside the April Report

  • 44%: Share of pandemic-concerned consumers who have used order-ahead features to order food
  • 75%: Portion of restaurant purchases involving discounts that were driven primarily by reasons other than price
  • 24%: Share of consumers requesting outdoor seating more often now than they did before the pandemic

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