Delivering On Restaurant Rewards – May/June 2021

NEW DATA: Superconnected Consumers Spend 26 Pct More On Food Orders

Delivering On Restaurant Rewards – May/June 2021

Consumers who own at least six connected devices spend 26% more on food orders than any other customers — and restaurants are taking notice. The latest issue of Delivering On Restaurant Rewards examines how these “superconnected consumers” use their devices to order food and access loyalty programs – and how getting their business gives restaurants a competitive edge.

Inside the May/June Study

  • 30%: Share of U.S. consumers who are superconnected, owning six or more connected devices
  • $2,431: Average dollar amount that superconnected consumers spent on online QSR orders within the past year
  • 48%: Share of superconnected consumers who would spend more on food orders if their restaurants offered loyalty programs

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