Delivering On Restaurant Rewards – June 2021

Sit-Down Restaurants Miss Chance To Monetize 53 Million Customers

Delivering On Restaurant Rewards – June 2021

Fifty-three million sit-down restaurant customers say they would but don’t use loyalty programs due to a lack of access — and those restaurants are leaving money on the table as a result. In the latest edition of Delivering On Restaurant Rewards, PYMNTS examines survey data collected from more than 21,000 consumers to identify how they can take QSRs’ lead in closing the loyalty demand – and revenue – gap.

Inside the June Study

  • 47%: Share of restaurant customers who are signed up for loyalty programs
  • 57%: Portion of consumers using one loyalty program who would spend more if other restaurants offered them
  • 61 million: Number of consumers who do not use restaurant loyalty programs due to lack of access

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