Digital Divide: Technology As A Catalyst For Restaurant Purchases - Discover how contactless pickup and digital loyalty tools are motivating restaurant customers to make more purchases

Digital Divide: Technology As A Catalyst For Restaurant Purchases

Report: QSRs Chase Tech-Savvy Diner Spend With New Digital Tools

One-fifth of restaurant customers who identify as “technology enthusiasts” say they’re willing to spend more with QSRs that offer their preferred payment and digital ordering tools. PYMNTS’ Digital Divide: Technology As A Catalyst For Restaurant Spend, a collaboration with Paytronix, presents new data to show how QSRs use QR code-based payments to grow customer spend.

Inside the February Report

  • 14%: Share of consumers who report that technology would not incentivize their purchasing
  • 23%: Portion of technology enthusiasts who earn more than $100,000 per year
  • 16%: Share of technology enthusiasts who dine at a restaurant three times a week or more

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