Digital Divide, Aggregators: The Cost of Convenience

Digital Divide, Aggregators: The Cost of Convenience

New Data: 58% Of US Consumers Skip Aggregators When Ordering From Favorite Restaurants

While headlines tout food aggregators’ growing clout in the restaurant space, 58% of consumers sought other channels when ordering their favorite foods over the past 15 months. PYMNTS surveyed over 2,200 U.S. consumers for the Digital Divide: Aggregators report, a collaboration with Paytronix, and found that restaurants have an opportunity to beef up new, direct channels to drive sales and engagement.

Inside the October Report

  • 17 percent: Portion of consumers who used a food aggregator to order from their favorite restaurants within the past three months
  • 65 percent: Share of food delivery aggregators users who say they use these platforms because of the ease and convenience they provide
  • 53 percent: Portion of consumers who do not use aggregators who cite cost concerns as a reason for their avoidance

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