Paytronix - Digital Divide: How High-Tech Consumers Connect To Subscription And Loyalty Offerings - March 2022 - Learn how high-tech consumers are leveraging subscriptions and loyalty programs when making restaurant purchases

Digital Divide: How High-Tech Consumers Connect To Subscription And Loyalty Offerings

How Restaurants Can Win the Loyalty of High-Tech Consumers

“High-tech” consumers are a tantalizing restaurant demographic: They own roughly 12 connected devices, on average, and more than two-thirds of them find value in loyalty programs. In the latest Digital Divide Report, a Paytronix collaboration, PYMNTS surveyed over 2,200 U.S. consumers to learn how they engage with a bevy of ordering channels, subscription services and omnichannel loyalty programs.

Inside the March Report

  • 10%: Share of consumers dubbed “high-tech consumers,” as they own 11.8 connected and smart home devices on average
  • 57%: Portion of high-tech consumers who are encouraged to make restaurant purchases if online payment features are available
  • 48%: Segment of high-tech table-service customers who say loyalty programs are very important when choosing a restaurant

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