Digital Divide: Restaurant Subscribers And Loyalty Programs - February/March 2022 - Explore how restaurants can use subscriptions to bolster their revenues and encourage customer loyalty

Digital Divide: Restaurant Subscribers and Loyalty Programs

Report: Four in 10​ Consumers Open to Restaurant Subscription Services

Restaurants can lock in stable revenue streams by offering subscriptions to the 42% of U.S. consumers who are curious about them but have yet to sign up. PYMNTS’ Digital Divide: Restaurant Subscribers and Loyalty Programs, a Paytronix collaboration, surveyed more than 2,000 consumers to learn how promoting subscription services can help restaurants build customer loyalty and financial resilience.

Inside the February/March Report

  • 78%: Share of restaurant subscribers who are “very” or “extremely” loval to their preferred QSRs
  • 38%: Portion of all QR customers who use restaurant loyalty programs
  • 82%: Portion of restaurant subscribers who use loyalty programs at their preferred QSRs

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