Digital Divide: The Move To The Metaverse

Study Shows Restaurants See Metaverse as New Loyalty Play The metaverse may have the potential to engage consumers and even drive loyalty, but for restaurants? With real food? PYMNTS' new report, "The Digital Divide: The Move to the Metaverse," a collaboration with Paytronix, looks at the intriguing possibilities — and balancing act — that await restaurants on the new frontier.
Inside the July Report
  • 27%: Share of consumers who have recently visited only chain restaurants who are highly interested in the metaverse
  • 94%: Share of Gen Z consumers interested in using digital technologies to make restaurant purchases
  • 43%: Share of consumers who used two or more technologies to order their most recent restaurant meals who say they are strongly interested in the metaverse

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