consumer insights

Top 10 ‘Top‑of‑Wallet’ Strategies for Banks and Credit Unions

Top 10 ‘Top‑of‑Wallet’ Strategies for Banks and Credit Unions
Top 10 ‘Top‑of‑Wallet’ Strategies for Banks and Credit Unions
August 14, 2025  |  Payment Methods

Consumers no longer choose cards. They choose the card that best fits the task in front of them, whether it’s paying rent, funding a trip...

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Instacart Shoppers Downshift to Value as AI and Merchandising Reshape Behavior
Instacart Shoppers Downshift to Value as AI and Merchandising Reshape Behavior
August 07, 2025  |  Earnings

Instacart shoppers are ordering more often — and more carefully — as digital tools reframe how value is presented and perceived on the platform. Get...

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As New Tariffs Kick in, PYMNTS Tracks Deepening Economic Uncertainty
As New Tariffs Kick in, PYMNTS Tracks Deepening Economic Uncertainty
August 07, 2025  |  Economy

The current tariff landscape can be boiled down to one theme: uncertainty. Get the Full Story Complete the form to unlock this article and enjoy...

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Gen Z Isn’t Different. They’re Digital by Default.
Gen Z Isn’t Different. They’re Digital by Default.
August 06, 2025  |  Consumer Insights

By the 1920s, cars and telephones had changed how people connected. Young adults could travel on their own and make plans without meeting in person....

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Budget Tools Have a New Fan Club: Gen Z
Budget Tools Have a New Fan Club: Gen Z
July 11, 2025  |  financial apps

The financial landscape for American consumers is a challenging one, with a record 68.4% living paycheck to paycheck as of May, and nearly a quarter...

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Discounts Lure High-Income Customers to Dollar Stores
Discounts Lure High-Income Customers to Dollar Stores
July 02, 2025  |  Retail

Higher income consumers in the United States are crowding the aisles at dollar stores, moved to seek discounts in the paycheck-to-paycheck economy. Get the Full...

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Consumers Say Merchants Shifting Blame for Higher Prices to Tariffs
Consumers Say Merchants Shifting Blame for Higher Prices to Tariffs
June 26, 2025  |  Consumer Insights

Getting married this summer? Know someone who is? A wedding dress will set you back on average $2,100, according to The Knot. While that’s roughly...

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Spending Dips 13% As Gen Z Makes Saving ‘Cool’
Spending Dips 13% As Gen Z Makes Saving ‘Cool’
June 25, 2025  |  Consumer Insights

For younger Americans in the Generation Z cohort, spending is out, while saving is reportedly in. Get the Full Story Complete the form to unlock...

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35% of Consumers Regularly Face Hundreds in Unplanned Expenses
35% of Consumers Regularly Face Hundreds in Unplanned Expenses
June 24, 2025  |  Consumer Insights

Recent research reveals that a significant portion of consumers regularly face substantial unplanned expenses, reshaping how financial institutions must approach credit offerings and consumer flexibility....

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