Today In Data

Today In Data: Creating – And Securing – The Next Generation Of Customer Touchpoints

With the vast majority of American adults carrying a supercomputer in their pockets all the time, the opportunities to reach out and touch a consumer have never been more numerous. And, of course, they’re still growing, as the car becomes the next frontier in building out commerce and payments that are literally mobile. But lots of touchpoints mean lots of competition for consumers’ attention – which is why so many in eCommerce have turned to the power of the subscription model, its recurring nature keeping consumers coming back to eat, read and shop. A connected world is a more dangerous world for consumers, as cybercriminals now also have an increased number of touchpoints – but it’s also a world where consumers can get more of what they want, how they want it and exactly when they want it.

Data:

1.4: The number of consumer records that have been exposed in the last year alone.

$2.9 billion: Estimated value of the eCommerce subscription market in 2018.

$70K: The amount of earnings the average American lost out on due to the financial crisis.

11,000: The number of Shell gas stations nationwide where consumers can tap into GM Marketplace to pay.

33 percent: Share of subscription providers who expect their business to double in 2018.

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The Which Apps Do They Want Study analyzes survey data collected from 1,045 American consumers to learn how they use merchant apps to enhance in-store shopping experiences, and their interest in downloading more in the future. Our research covered consumers’ usage of in-app features like loyalty and rewards offerings and in-store navigation, helping to assess how merchants can design apps to distinguish themselves from competitors.

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