Among the varying financial behaviors observed across generations, baby boomers stand out as the sole demographic where proactive financial planners constitute a majority, marking a distinct approach to managing personal finance. Get the Full Story Complete the form to unlock this article and enjoy unlimited...
A shift is underway in how consumers in the United States manage their finances, and high earners are increasingly exhibiting reactive money habits. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...
Despite the booming influencer marketing landscape, American consumers exhibit a strong inclination to conduct independent research before committing to a purchase based on a social media recommendation. This highlights a nuanced dynamic where influencer endorsements hold some sway but are rarely the sole determinant of...
Conventional wisdom is that younger generations are tech-savvy and the most willing to try new devices, apps and payment methods. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....
August 19, 2025
By now, generative artificial intelligence has permeated most corners of the digital world. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications […]
August 07, 2025
Among the varying financial behaviors observed across generations, baby boomers stand out as the sole demographic where proactive financial planners constitute a majority, marking a distinct approach to managing personal...
May 29, 2025
A shift is underway in how consumers in the United States manage their finances, and high earners are increasingly exhibiting reactive money habits. Get the Full Story Complete the form...
May 15, 2025
Despite the booming influencer marketing landscape, American consumers exhibit a strong inclination to conduct independent research before committing to a purchase based on a social media recommendation. This highlights a...
January 23, 2024
Temu has reportedly defied expectations by attracting a significant number of baby boomers and Generation X shoppers in the United States. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this […]
November 17, 2023
An increasing number of Americans have realized the dream of owning a home without the burden of a mortgage. Get the Full Story Complete the form to unlock this article...
November 08, 2023
Senior-focused financial platform Charlie has introduced a suite of fraud protection tools for older Americans. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...
October 08, 2023
America has the highest percentage of older people in at least a century. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...
