Eye Tracking news and trends

Meta May Buy Eye-Tracking Tech Company AdHawk
Acquisitions // July 25, 2022

Social media giant Meta is weighing whether to buy AdHawk Microsystems, which develops eye-tracking technology that could be used for virtual reality, Bloomberg reported Monday (July 25), quoting unnamed sources. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Eye Tracking in Retail Shopping Must Benefit the Consumer
Retail // December 22, 2021

What if retailers could make judgments — at a glance, if you will — just by where you looked while you shopped? The truth is, eye tracking already exists and is being leveraged to learn about what someone looks at and why, to get a...

New Eye-Tracking VR Tech By Qualcomm, Accenture Helps Retailers Stack Shelves Better
Innovation // February 14, 2019

Two tech companies and a food brand have teamed up to develop a virtual reality (VR) headset that uses eye-tracking tech to determine the best way that retailers should stock products on shelves, according to a report by VentureBeat. Get the Full Story Complete the...

Apple Buys German Company Specializing In Eye-Tracking Technology
Apple // June 28, 2017

Apple’s newest acquisition is startup SensoMotoric Instruments, a German computer vision company that develops eye-tracking tech used in virtual and augmented reality headsets and glasses. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...

Quick Reads
Apple Previews Eye Tracking and Other Accessibility Tools

May 15, 2024
Imagine being able to control your iPhone not with your hand, but with your eyes. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive […]

Meta May Buy Eye-Tracking Tech Company AdHawk

July 25, 2022
Social media giant Meta is weighing whether to buy AdHawk Microsystems, which develops eye-tracking technology that could be used for virtual reality, Bloomberg reported Monday (July 25), quoting unnamed sources....

New Eye-Tracking VR Tech By Qualcomm, Accenture Helps Retailers Stack Shelves Better

February 14, 2019
Two tech companies and a food brand have teamed up to develop a virtual reality (VR) headset that uses eye-tracking tech to determine the best way that retailers should stock...

Apple Buys German Company Specializing In Eye-Tracking Technology

June 28, 2017
Apple’s newest acquisition is startup SensoMotoric Instruments, a German computer vision company that develops eye-tracking tech used in virtual and augmented reality headsets and glasses. Get the Full Story Complete the form...