Social media giant Meta is weighing whether to buy AdHawk Microsystems, which develops eye-tracking technology that could be used for virtual reality, Bloomberg reported Monday (July 25), quoting unnamed sources. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...
What if retailers could make judgments — at a glance, if you will — just by where you looked while you shopped? The truth is, eye tracking already exists and is being leveraged to learn about what someone looks at and why, to get a...
Two tech companies and a food brand have teamed up to develop a virtual reality (VR) headset that uses eye-tracking tech to determine the best way that retailers should stock products on shelves, according to a report by VentureBeat. Get the Full Story Complete the...
Apple’s newest acquisition is startup SensoMotoric Instruments, a German computer vision company that develops eye-tracking tech used in virtual and augmented reality headsets and glasses. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...
May 15, 2024
Imagine being able to control your iPhone not with your hand, but with your eyes. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive […]
July 25, 2022
Social media giant Meta is weighing whether to buy AdHawk Microsystems, which develops eye-tracking technology that could be used for virtual reality, Bloomberg reported Monday (July 25), quoting unnamed sources....
February 14, 2019
Two tech companies and a food brand have teamed up to develop a virtual reality (VR) headset that uses eye-tracking tech to determine the best way that retailers should stock...
June 28, 2017
Apple’s newest acquisition is startup SensoMotoric Instruments, a German computer vision company that develops eye-tracking tech used in virtual and augmented reality headsets and glasses. Get the Full Story Complete the form...
