In March 2023, Arthur Stark, the former president of Bed Bath & Beyond (BBBY), discussed the company’s revival of its coupon strategy called the “big blue” approach. The tactic involved sending 20% discount coupons to millions of households and was an iconic part of the Bed Bath...
July 31, 2023
In March 2023, Arthur Stark, the former president of Bed Bath & Beyond (BBBY), discussed the company’s revival of its coupon strategy called the “big blue” approach. The tactic involved sending 20% discount coupons to millions of households and was an iconic part of the Bed Bath & Beyond brand. Get the Full Story Complete the form […]
November 06, 2023
The CEO of Bed Bath & Beyond has resigned following pressure from an activist investor. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications […]
