Rebranding news and trends

What’s in a Name? Overstock CEO’s $21.5M Bet on the Power of an Iconic Brand...
Retail // July 31, 2023

In March 2023, Arthur Stark, the former president of Bed Bath & Beyond (BBBY), discussed the company’s revival of its coupon strategy called the “big blue” approach. The tactic involved sending 20% discount coupons to millions of households and was an iconic part of the Bed Bath...

Twitter’s Iconic Blue Bird Logo Replaced With ‘X’
Social Commerce // July 24, 2023

On Monday (July 24), Twitter officially pulled the trigger on an ambitious rebranding effort spearheaded by its multibillionaire owner, Elon Musk. After months of speculation, Musk confirmed that the social media company’s blue bird logo will be replaced with a simple “X,” a move that...

UK FinTech B-Social Notches Extra £7.8M Before Rebranding
Digital Banking // February 26, 2020

The London-based FinTech B-Social raised £7.8 million in seed funding as it prepares to rebrand as Kroo and become a full-fledged bank, reports said on Wednesday (Feb. 26). The only investor revealed was Rudy Karsan from Karlani Capital; the others are undisclosed. This new round...

Grab Launches GrabInvest
Partnerships / Acquisitions // February 04, 2020

Grab Holdings has acquired Singapore’s robo-advisory startup Bento for an undisclosed sum. The move will let Grab begin to offer retail wealth management services to users, driver and merchant partners via the Grab app, according to an emailed press release. The move will re-brand Bento...

Interviews & Exclusives
What’s in a Name? Overstock CEO’s $21.5M Bet on the Power of an Iconic Brand to Grow Sales

July 31, 2023
In March 2023, Arthur Stark, the former president of Bed Bath & Beyond (BBBY), discussed the company’s revival of its coupon strategy called the “big blue” approach. The tactic involved sending 20% discount coupons to millions of households and was an iconic part of the Bed Bath & Beyond brand.  But even that wasn’t enough to save […]

How To See The Customer ‘Beyond The Credit Score’

February 13, 2019
“What’s in a name? That which we call a rose by any other name would smell as sweet.” -William Shakespeare, Romeo & Juliet A quick glance at the most famous lines...

Pinterest Isn’t A Social Network

April 26, 2017
Pinterest has snagged a round of headline fascination, as various segments of the tech press have been touting the apparently surprising revelation that Pinterest is no longer thinking of itself as...

Quick Reads
Formerly TweetDeck, X Pro Now Requires Subscription

August 16, 2023
X Pro, the popular Twitter management tool, now requires a subscription as part of the X Premium service introduced by Elon Musk. The service, now called X Pro, allows users to view and customize multiple feeds in real time. This change comes as part of X’s efforts to generate additional revenue for the company. TweetDeck, […]

Twitter’s Iconic Blue Bird Logo Replaced With ‘X’

July 24, 2023
On Monday (July 24), Twitter officially pulled the trigger on an ambitious rebranding effort spearheaded by its multibillionaire owner, Elon Musk. After months of speculation, Musk confirmed that the social...

UK FinTech B-Social Notches Extra £7.8M Before Rebranding

February 26, 2020
The London-based FinTech B-Social raised £7.8 million in seed funding as it prepares to rebrand as Kroo and become a full-fledged bank, reports said on Wednesday (Feb. 26). The only...

Grab Launches GrabInvest

February 04, 2020
Grab Holdings has acquired Singapore’s robo-advisory startup Bento for an undisclosed sum. The move will let Grab begin to offer retail wealth management services to users, driver and merchant partners...