Klaviyo news and trends

Amazon’s Buy With Prime Expansion Has Potential to Remake the eCommerce Landscape 
eCommerce // January 11, 2024

In recent years, Amazon’s Buy With Prime program has undergone significant expansions, transforming the landscape for both the eCommerce giant and the retailers who join the initiative. What started as a straightforward opportunity for merchants to sell listed products directly from their websites has morphed...

Klaviyo Joins Other High-Profile IPOs Dipping Below Listing Price
IPO // October 20, 2023

Klaviyo’s stock has dipped below its listing price, the latest disappointment for the initial public offering (IPO) space. The marketing automation firm now joins a string of high-profile companies whose IPOs were met with much fanfare, only to eventually slump, Bloomberg reported Friday (Oct. 20)....

VCs Tell Startups to Pump Brakes on IPO Plans
IPO // October 01, 2023

Venture capitalists (VCs) are reportedly telling startups to put plans to go public on hold. As the Financial Times (FT) reported Sunday (Oct. 1), that sentiment has become popular following the underwhelming initial public offerings (IPOs) of two high-profile companies. “In our portfolio we would...

Report: Klaviyo Considers Pricing IPO Above Indicated Range
IPO // September 19, 2023

Klaviyo is reportedly considering pricing its initial public offering (IPO) at the top of its indicated price range or even slightly above it. The marketing automation company is in discussions with its IPO underwriters about the possibility of selling shares at $29 or $30 apiece, Reuters reported Tuesday...

Quick Reads
Google and Klaviyo Team to Help Brands Improve Customer Experiences

February 24, 2026
Google has teamed with marketing automation platform Klaviyo to help brands offer “AI-driven” customer experiences. The partnership, announced Tuesday (Feb. 24), aims to combine Google’s expertise in search, advertising, artificial intelligence (AI) and messaging with Klaviyo’s real-time customer data and decisioning. The goal, the companies said in a news release, is to help brands trade “static campaigns” for experiences that […]

Klaviyo Joins Other High-Profile IPOs Dipping Below Listing Price

October 20, 2023
Klaviyo’s stock has dipped below its listing price, the latest disappointment for the initial public offering (IPO) space. The marketing automation firm now joins a string of high-profile companies whose...

VCs Tell Startups to Pump Brakes on IPO Plans

October 01, 2023
Venture capitalists (VCs) are reportedly telling startups to put plans to go public on hold. As the Financial Times (FT) reported Sunday (Oct. 1), that sentiment has become popular following...

Report: Klaviyo Considers Pricing IPO Above Indicated Range

September 19, 2023
Klaviyo is reportedly considering pricing its initial public offering (IPO) at the top of its indicated price range or even slightly above it. The marketing automation company is in discussions with...