Marketing news and trends

OpenAI Searching for Ad Chief to Bolster Monetization
artificial intelligence // September 25, 2025

OpenAI is reportedly seeking someone to help carry out its monetization plans. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By...

Pinterest and Instacart Form Deal Enabling Shoppable Ads
Partnerships // June 16, 2025

Pinterest ads will become directly shoppable via Instacart under a new retail media collaboration between the two companies. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

PayPal Turns Online Ads Into ‘Buy Now Opportunities’
eCommerce // June 16, 2025

PayPal says it has developed a way to turn online ads into merchant storefronts. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...

DoorDash Buys Symbioysis to Bolster Billion-Dollar Ad Business
Acquisitions // June 11, 2025

DoorDash will pay $175 million to purchase advertising tech company Symbiosys. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing...

Interviews & Exclusives
Digital Fatigue Drives Brands to AI, Says Hightouch CEO

June 11, 2025
The pressure is on marketing teams today drive digital success without delivering spam. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications […]

90% of CMOs Cite Lack of GenAI Skills as Roadblock to Adoption

February 21, 2025
Chief marketing officers (CMOs) are expanding their use of generative artificial intelligence (GenAI) beyond simple applications, seeking deeper integration for more business impact. However roadblocks still remain. Get the Full...

70% of Growing SMBs Increase Consumer Outreach

February 19, 2025
Small to medium-sized business (SMB) owners face a challenging landscape where larger, wealthier competitors dominate the economy. Get the Full Story Complete the form to unlock this article and enjoy...

63% of Small Businesses Bet Big on Word of Mouth for New Customers

February 17, 2025
Small- to medium-sized businesses (SMBs) make up most of all U.S. businesses, and each business is as different as its owner. Get the Full Story Complete the form to unlock...

Quick Reads
OpenAI Searching for Ad Chief to Bolster Monetization

September 25, 2025
OpenAI is reportedly seeking someone to help carry out its monetization plans. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from […]

Pinterest and Instacart Form Deal Enabling Shoppable Ads

June 16, 2025
Pinterest ads will become directly shoppable via Instacart under a new retail media collaboration between the two companies. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

PayPal Turns Online Ads Into ‘Buy Now Opportunities’

June 16, 2025
PayPal says it has developed a way to turn online ads into merchant storefronts. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

DoorDash Buys Symbioysis to Bolster Billion-Dollar Ad Business

June 11, 2025
DoorDash will pay $175 million to purchase advertising tech company Symbiosys. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS...