Metrics news and trends

Why Tech Giants Are Hiding, Or Shifting, User Stats
Investments // February 07, 2019

In investing, as in life, information is power. We make choices based on the data at hand, sifting through what has happened in the past in order to gain an idea of what lies before us. Get the Full Story Complete the form to unlock this...

Facebook Adding Instagram, WhatsApp To User Metrics
Facebook // January 31, 2019

Facebook is planning to change the way it reports user metrics, no longer giving results just for the social media site, but also including Instagram and WhatsApp, according to a report from CNBC. Get the Full Story Complete the form to unlock this article and...

How To Even Begin Measuring A Chatbot?
Innovation // September 28, 2016

Bots seem to be everywhere, but are they doing what they’re supposed to be doing? How do we measure their efficiency and all the data to see if they’re really the best way of the future? Get the Full Story Complete the form to unlock...

Interviews & Exclusives
Subscription Businesses Lose 9% of Revenue From Failed Payments

March 13, 2023
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Quick Reads
Facebook Adding Instagram, WhatsApp To User Metrics

January 31, 2019
Facebook is planning to change the way it reports user metrics, no longer giving results just for the social media site, but also including Instagram and WhatsApp, according to a report from CNBC. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no […]