Retail advertising might be fighting a losing battle against technology that increasingly allows consumers to avoid commercials … but a recent study shows that there’s a place where video ads aren’t just tolerated by shoppers, they’re welcomed by them. OOH (out-of-home) digital media at store...
Are you down with MOHBE? Oh, don’t know what that is? Well, lean in. MOHBE is the acronym for consumer engagement strategies that incorporate Mobile, Out-of-Home and Beacons, and it’s transforming how retailers and their consumers engage. Gimbal explains how companies can take advantage of...
