Promotions news and trends

Chime Names Mark Troughton President 
Personnel // December 10, 2025

Chime announced three promotions within its executive leadership team Wednesday (Dec. 10), saying the moves reflect the company’s expansion and growth. The promotions include a new president, chief operating officer (COO) and chief growth officer (CGO), the consumer FinTech company said in a Wednesday press...

Gmail Adds Package Tracking Ahead of Holiday Shopping Season
News // September 14, 2025

Google is updating Gmail to help users monitor deliveries for the holiday shopping season. “First, we’re rolling out a new view that brings all your purchase and delivery updates together in one place,” the tech giant wrote on its blog last week. “This will give...

Food, Packaged Goods Firms Boost Promotions Amid Consumer Caution
Retail // July 07, 2024

After years of steady price increases, food and packaged goods manufacturers and retailers are reportedly offering more discounts in both the United States and Europe. In the U.S., in the 12 months ending in June, 28.6% of products were sold with promotions such as discounts, coupons...

Target Seeks New Marketing Chief in Leadership Shakeup
Retail // June 25, 2024

Target is seeking a new head of marketing amid a spate of leadership changes. The retail giant’s current chief marketing officer, Lisa Roath, has been named Target’s new chief merchandising officer for food, essentials and beauty, scheduled to take on that role early next year,...

Interviews & Exclusives
Walmart and Amazon Compete for Deal-Seeking Electronics Customers

March 22, 2024
Walmart is looking to MacBooks to drive up its share of consumer electronics spending as Amazon continues to widen its lead in the category. The mega-retailer recently announced that it is now selling the MacBook Air with the M1 chip on its website, with the product soon to come to stores, touting the $699 price point. […]

Consumers Want Personalized Promotions; Just Half Receive Relevant Ones

March 01, 2024
Everyone likes a customized gift, right?  Yes, but only if it’s the right gift. A recent study from PYMNTS Intelligence confirms personalized offers from merchants can have a big impact on...

More Than Half of Consumers Say Personalized Offers Miss the Mark

December 29, 2023
Personalized offers can be a game changer for merchants. Still, attempts that miss the mark have the potential to annoy and alienate potential customers. Despite these offers’ potential to provide...

As Consumers Trade Down, Brands Text Early to Boost Holiday Sales

October 03, 2023
It’s hard to ignore the omnipresence of our mobile phones. We turn to them countless times throughout the day, making them an indispensable part of our daily routine. While the...

Quick Reads
Chime Names Mark Troughton President 

December 10, 2025
Chime announced three promotions within its executive leadership team Wednesday (Dec. 10), saying the moves reflect the company’s expansion and growth. The promotions include a new president, chief operating officer (COO) and chief growth officer (CGO), the consumer FinTech company said in a Wednesday press release. Mark Troughton, who most recently served as Chime’s COO, […]

Gmail Adds Package Tracking Ahead of Holiday Shopping Season

September 14, 2025
Google is updating Gmail to help users monitor deliveries for the holiday shopping season. “First, we’re rolling out a new view that brings all your purchase and delivery updates together...

Food, Packaged Goods Firms Boost Promotions Amid Consumer Caution

July 07, 2024
After years of steady price increases, food and packaged goods manufacturers and retailers are reportedly offering more discounts in both the United States and Europe. In the U.S., in the 12...

Target Seeks New Marketing Chief in Leadership Shakeup

June 25, 2024
Target is seeking a new head of marketing amid a spate of leadership changes. The retail giant’s current chief marketing officer, Lisa Roath, has been named Target’s new chief merchandising...