Sofi/page/4 news and trends

SoFi Cross-Selling Grows as Existing Members Drive 51% of New Products
Earnings // July 29, 2026

SoFi wants artificial intelligence to do more than answer a customer’s financial questions. It wants AI to eventually act on them, and in the process give customers more reasons to keep their financial lives inside its expanding financial ecosystem. Get the Full Story Complete the...

SoFi Opens Lending Program for Its Small Business Owner Members
SMBs // June 30, 2026

Digital financial services app SoFi introduced a lending program for small businesses, according to a Tuesday (June 30) press release. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

SoFi Ventures Into AI Investing With Composer Acquisition
Artificial Intelligence // June 23, 2026

Digital financial services app SoFi has introduced an AI-powered investing platform. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form,...

SoFi Launches AI Coach to Personalize Financial Planning
Artificial Intelligence // June 02, 2026

SoFi Plus members can now get personalized help and financial insights through an artificial intelligence-powered, chat-based platform within the SoFi digital financial services app. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...

Interviews & Exclusives
SoFi Teaches Its AI Coach to Read the Financial Room

August 14, 2026
Watch more: Digital Shift With SoFi’s Brian Walsh Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from PYMNTS and to the […]

Millennials and Gen Z Drive Earnings Growth Across Finance and Retail

February 02, 2026
Consumer spending among millennials and Generation Z is not merely holding up. It’s underwriting earnings growth across financial services and retail, while pulling daily financial life deeper into mobile channels....

FinTech IPO Index Gives Up 3.5% as Platforms Take a Dive

October 31, 2025
FinTech names gained no bump from the first glimmers of earnings season, and there are new announcements from the buy now, pay later space. Get the Full Story Complete the...

Labor Economy Workers Make Digital Wallets Their Banks

October 27, 2025
The Labor Economy is a group of about 60 million essential workers who keep the service and supply systems in the United States moving. Get the Full Story Complete the...

Quick Reads
SoFi Opens Lending Program for Its Small Business Owner Members

June 30, 2026
Digital financial services app SoFi introduced a lending program for small businesses, according to a Tuesday (June 30) press release. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this […]

SoFi Ventures Into AI Investing With Composer Acquisition

June 23, 2026
Digital financial services app SoFi has introduced an AI-powered investing platform. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...

SoFi Launches AI Coach to Personalize Financial Planning

June 02, 2026
SoFi Plus members can now get personalized help and financial insights through an artificial intelligence-powered, chat-based platform within the SoFi digital financial services app. Get the Full Story Complete the...

SoFi Tech Solutions Names Visa Vet Kathleen Pierce-Gilmore President

June 01, 2026
SoFi hired former Visa executive Kathleen Pierce-Gilmore to serve as president of technology solutions. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...