Starbucks Coffee Company news and trends

Expert: Starbucks Faces Tension Between Pulling Back on Promos and Aggressive Marketing Efforts
Earnings // January 27, 2025

Ahead of Starbucks’ first-quarter earnings call on Tuesday (Jan. 28), company officials are taking steps to address declining sales and traffic with a series of policy changes. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

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Starbucks ‘Leaning Into Coffeehouse Culture’ as ‘Sit-and-Stay’ Visits Increase

March 23, 2025
Starbucks’ effort to reestablish itself as a coffeehouse is reportedly bearing fruit. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from […]