Super Apps For The Super Connected news and trends

40% of Millennials ‘Very’ Interested in Super Apps
Connected Economy // October 17, 2022

The super app — and, with it, one-stop mobile control over a broad range of everyday activities online and offline — is poised to receive an open-armed embrace from consumers. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Millennials Desire To Consolidate Connected Devices Greatest Among Consumer Groups, Study Finds
Connected Economy // October 10, 2022

Connected devices have enabled consumers to centralize all manner of daily tasks, making it easy to buy groceries, monitor bank transactions, track health data and purchase local transportation all through a single point of contact. Get the Full Story Complete the form to unlock this...

Interviews & Exclusives
Why Demographics Only Tell Half the Consumer Digital Adoption Story 

April 14, 2023
Focusing on just the youngest digital-native generations or only high-earners when describing the connected-tech consumer misses the big picture when it comes to this demographic within a demographic. The connected-tech consumer owns an average of seven to eight connected devices. These may include computers, smartphones, tablets, smart TVs, gaming consoles, smart home technologies and activity trackers. Sometimes also termed “high-tech consumers” or “tech […]

40% of Millennials ‘Very’ Interested in Super Apps

October 17, 2022
The super app — and, with it, one-stop mobile control over a broad range of everyday activities online and offline — is poised to receive an open-armed embrace from consumers....