Treasury Prime news and trends

Treasury Prime Cuts Staff Amid Shift to ‘Bank-Direct’ Offering
Banking // February 29, 2024

Embedded banking firm Treasury Prime is cutting staff amid a new shift in strategy. “For years, we’ve been saying that the future of banking is embedded, with regulated institutions and technology firms working closely together to deliver critical financial services within new channels and apps,” CEO Chris Dean wrote on...

High Circle, FirstBank and Treasury Prime Partner on Banking-as-a-Service Solutions
Partnerships // January 16, 2024

High Circle has partnered with FirstBank on a solution that blends FDIC insurance, competitive interest rates and luxury rewards. This strategic partnership is powered by Treasury Prime, an embedded banking software company, the three companies said in a Tuesday (Jan. 16) press release. The partnership brings together High Circle’s banking...

Treasury Prime and Effectiv Team on Fraud Detection for Companies and Banks
Security & Fraud // December 04, 2023

Treasury Prime, an embedded banking software company, has joined forces with Effectiv, a fraud and risk management platform, to bring advanced fraud detection capabilities to enterprises and banks, the companies announced Monday (Dec. 4). This collaboration aims to address the increasing incidents of fraud in the...

Treasury Prime Teams With Astra to Offer Instant Payments
Partnerships // September 18, 2023

Embedded banking software firm Treasury Prime and technology company Astra have teamed to offer customers instant payments capabilities. The collaboration offers Treasury Prime customers access to instant account funding and instant disbursements through push-to-card technology, according to a Monday (Sept. 18) press release. “Instant payments...

Interviews & Exclusives
How the Bank Crisis Has Changed How FinTechs Raise Money

May 18, 2023
Amid the uncertainty caused by recent bank failures, businesses that seek to raise money need to show they have strong fundamentals, a clear understanding of their market and a solid plan for profitability, says Treasury Prime CEO Chris Dean.   As we enter the second quarter of 2023, business leaders are grappling with uncertainty and […]

Treasury Prime: Flexible Risk Architecture Helps Build Concrete Compliance Programs

April 25, 2023
Digitization across the banking landscape is a one-way street that is only accelerating. As modern solutions and systems take the marketplace by storm, it is imperative that firms establish both...

Treasury Prime Gets $40M Vote of Investor Confidence in Embedded Banking’s Marketplace Model

February 01, 2023
Two years ago, banking-as-a-service (BaaS) provider Treasury Prime, then a startup, raised $20 million. And Wednesday (Feb. 1), the company’s embedded banking marketplace model — which brings banks, FinTechs and...

Incentives and Rewards Driving Consumer Interest in Money-Storing Apps

January 24, 2023
Nearly 60% of consumers now use money-storing apps, which they use for everything from peer-to-peer (P2P) transfers and retail purchases. Capitalizing on this growing user base requires merchants and banks...

Quick Reads
Treasury Prime Cuts Staff Amid Shift to ‘Bank-Direct’ Offering

February 29, 2024
Embedded banking firm Treasury Prime is cutting staff amid a new shift in strategy. “For years, we’ve been saying that the future of banking is embedded, with regulated institutions and technology firms working closely together to deliver critical financial services within new channels and apps,” CEO Chris Dean wrote on the company blog Wednesday (Feb. 28). “However, it’s become increasingly […]

High Circle, FirstBank and Treasury Prime Partner on Banking-as-a-Service Solutions

January 16, 2024
High Circle has partnered with FirstBank on a solution that blends FDIC insurance, competitive interest rates and luxury rewards. This strategic partnership is powered by Treasury Prime, an embedded banking software company, the three...

Treasury Prime and Effectiv Team on Fraud Detection for Companies and Banks

December 04, 2023
Treasury Prime, an embedded banking software company, has joined forces with Effectiv, a fraud and risk management platform, to bring advanced fraud detection capabilities to enterprises and banks, the companies announced...

Treasury Prime Teams With Astra to Offer Instant Payments

September 18, 2023
Embedded banking software firm Treasury Prime and technology company Astra have teamed to offer customers instant payments capabilities. The collaboration offers Treasury Prime customers access to instant account funding and...