The profile of augmented reality (AR) keeps rising in retail, and the latest evidence of the technology’s promise and popularity comes from Snapchat. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...
November 11, 2019
Seeing is believing. Excuse the cliché, but it does hold a good wallop of truth in commerce, especially as such technologies as virtual reality (VR), augmented reality (AR) and 3D product visualization gain traction with merchants and consumers. Indeed, evidence of the appeal of those visual retail technologies is accumulating from the furniture and home […]
