The Rise Of Online Sales Events And Omnicommerce  

By  |  December 2, 2020
 | 
Cyber Monday

Cyber Monday was not as big a success as forecasted, although consumers spent billions and set a record for the biggest U.S. online shopping day ever. In retail investments, small business digital platform GoSite landed funding in a Series B round. And in omnicommerce, consumers keep ordering groceries online in far bigger numbers than they ever did prior to the pandemic as they spend more time at home. All this, Today in Data.

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    Data: 

    65M: Number of customers who would be willing to switch to a different grocer for touchless payment options.

    $40M: Amount GoSite landed in a Series B fundraising round.

    26%: Portion of consumers who shop with small, local grocers.

    15.7%: Share of grocery shoppers who are buying fewer groceries in stores and more online than prior to the pandemic.

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    $10.8B: Amount consumers spent on Cyber Monday, a record for the biggest U.S. online shopping day ever.


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