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Bringg Adds Delivery Management Platform to Google Cloud Marketplace

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Bringg has launched its Delivery Management Platform on Google Cloud Marketplace to help retailers and eCommerce enterprises optimize their last-mile delivery process.

By deploying Bringg’s solution portfolio, companies using Google Cloud will be able to dynamically manage internal fleets, expand delivery capacity, reduce costs and provide branded customer experiences, the company said in a Tuesday (Oct. 3) press release.

The company’s platform complements Google Cloud for Retail by offering essential capabilities, according to the release. With Bringg’s platform and its global network of over 200 integrated carriers, businesses can offer their customers a wide range of delivery options. This includes utilizing internal drivers or external delivery partners and supporting multiple delivery and return models.

Bringg CEO Guy Bloch said in the release: “Google Cloud Marketplace provides a comprehensive suite of solutions to power retailers’ business through the optimization of last mile delivery, so it was a natural choice for Bringg to become available on the platform. This collaboration allows us to meet more customers where they are already operating, and help leading brands rapidly advance last mile operations.”

Dai Vu, managing director of Cloud Marketplace and ISV GTM Programs at Google Cloud, said making Bringg available on Google Cloud Marketplace enables customers to easily access the solution.

Merchants that offer customers the ability to take the online shopping experience into their own hands, choosing from the widest range of fulfillment options, can build the strongest relationships with their customers, Bloch told PYMNTS in an interview posted in January 2022.

“The change is that we’re becoming customer centric, and we’re moving the control into the hands of consumers, and that’s how they pick and choose where they want to buy,” Bloch said.

In another partnership, financial services giant Fiserv said in February that it was launching a Delivery Optimizationsolution on its Carat commerce platform that combines Carat’s split settlement capabilities with Bringg’s delivery management platform. Fiserv said this collaboration allows businesses to “efficiently unify last mile delivery, fulfillment and returns.”

Five months before that, in September 2022, Bringg and package delivery service Uber Direct teamed up in France to help retailers provide speedy at-home delivery of their products to local customers.