How Traditional Banks Are Competing With Digital-First Challengers

Inflation Gives Banks Opening to Become Consumers' Trusted Financial Adviser, Says Truist  Nearly three quarters of consumers say they’d like their bank’s help to better manage their monthly budgets – an opportunity that Truist’s Sherry Graziano and Ken Meyer say paves the way for banks to become their digital-first personal financial advisers. Read about it in Digital-First Banking Tracker®.
Inside the February Tracker
  • Truist executives Sherry Graziano and Ken Meyer offer insider takes on the bank’s innovation engine, driving targeted digital capabilities when and where customers demand them.
  • Banking customers are shifting loyalty in the Asia-Pacific region as FinTechs and digital-first competitors gain market share.
  • In many ways, traditional banks have the advantage over digital challengers, but they must engage in the right approaches and partnerships to achieve digital success.

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