Adobe Analytics news and trends

Black Friday Spending Approaches $11 Billion Fueled by eCommerce
News // December 02, 2024

Black Friday shoppers spent a record $10.8 billion this year, primarily via online purchases. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...

Black Friday Online Sales Approach $10 Billion 
Retail // November 26, 2023

Americans reportedly spent a record $9.8 billion online during this year’s Black Friday. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today....

Top News In Payments: Uber, Lyft, DoorDash Back Initiative To Fight Gig Worker Law; Adobe...
News // October 30, 2019

In today’s payments news, Uber, Lyft and DoorDash are backing a ballot initiative to exempt themselves from California’s landmark law that re-classifies gig workers as employees. Also, a study by Adobe Analytics found that the upcoming holiday shopping season is expected to break records in online spending. And Lyft is launching a new Lyft Pink membership...

Pre-Black Friday Online Sales Spike 17 Pct
Retail // November 22, 2018

U.S. consumers increased their online shopping by nearly 17 percent before Black Friday, according to new data published by Adobe Analytics this week. Online shopping spend topped $31.9 billion in the first 20 days of November, including the first “$2 billion day of the season,” analysts...

Quick Reads
Adobe Analytics: GenAI Traffic to Retail Websites Doubles Every 2 Months

March 17, 2025
A growing number of consumers are finding their way to U.S. retail websites by clicking on links in generative artificial intelligence (GenAI) chat interfaces, Adobe Analytics said Monday (March 17). Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. […]

Black Friday Spending Approaches $11 Billion Fueled by eCommerce

December 02, 2024
Black Friday shoppers spent a record $10.8 billion this year, primarily via online purchases. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

Black Friday Online Sales Approach $10 Billion 

November 26, 2023
Americans reportedly spent a record $9.8 billion online during this year’s Black Friday. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...

Pre-Black Friday Online Sales Spike 17 Pct

November 22, 2018
U.S. consumers increased their online shopping by nearly 17 percent before Black Friday, according to new data published by Adobe Analytics this week. Online shopping spend topped $31.9 billion in the...