Amazon Prime Day news and trends

Shoppers Embrace Embedded Payments in Shift From Prime Day Splurging to Savings
Retail // July 09, 2025

Amazon Prime Day generated nearly $15 billion last year. The sales event, extended to four days for the first time ever this year, has long been the eCommerce juggernaut’s crown jewel, a blockbuster sales event that once redefined the online retail calendar. Get the Full...

Momentum Commerce Says Amazon Prime Day Sales Down 14% in First 4 Hours
Amazon // July 08, 2025

The first four hours of Amazon’s Prime Day event reportedly saw sales figures that were 14% lower than those at the beginning of last year’s event, Bloomberg reported Tuesday (July 8), citing data from Momentum Commerce. Get the Full Story Complete the form to unlock...

Amazon Spins Prime Day Into 4-Day Event
eCommerce // June 17, 2025

Amazon says its annual Prime Day sale is doubling in size this summer. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By...

Amazon Sellers Reportedly Skipping Prime Day Due to Tariffs
Amazon // April 28, 2025

For years, Amazon’s Prime Day has been a prime opportunity for the company’s third-party merchants. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today....

Interviews & Exclusives
This Is the Consumer’s Brain (and Wallet) on Amazon Prime Day

July 24, 2025
Buying a pillow-top mattress on Amazon.com seems like the most basic thing: Find, grab, check out, then wait for delivery (two days for Prime members). But behind that simple purchase lies a world of consumer decisions, emotions, expectations and habits, all interacting with external factors and influences. Layer on a sale, and a shopper’s brain […]

50% of Amazon Prime, Walmart+ Subscribers Step Up During Sales Events

August 23, 2024
As retailers vie to capture consumer interest, the juxtaposition of Amazon Prime Day and Walmart+ Week underscores the evolving landscape of shopper loyalty. Get the Full Story Complete the form...

40% of Consumers Paid Full Price During Amazon Prime Day, Walmart+ Week

August 22, 2024
As summer sales events like Amazon Prime Day and Walmart+ Week annually draw significant consumer attention, a recent PYMNTS Intelligence report examines key insights into shopper behavior and sales trends....

More Than Two-Thirds of US Consumers Now Subscribe to Amazon Prime

July 30, 2024
Amazon Prime membership is on the rise, encompassing the majority of consumers, but PYMNTS Intelligence data shows that Walmart’s quickly growing membership is becoming a force to be reckoned with....

Quick Reads
Momentum Commerce Says Amazon Prime Day Sales Down 14% in First 4 Hours

July 08, 2025
The first four hours of Amazon’s Prime Day event reportedly saw sales figures that were 14% lower than those at the beginning of last year’s event, Bloomberg reported Tuesday (July 8), citing data from Momentum Commerce. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS […]

Amazon Spins Prime Day Into 4-Day Event

June 17, 2025
Amazon says its annual Prime Day sale is doubling in size this summer. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

Amazon Sellers Reportedly Skipping Prime Day Due to Tariffs

April 28, 2025
For years, Amazon’s Prime Day has been a prime opportunity for the company’s third-party merchants. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...

Amazon’s Prime Day Sets Record With 375 Million Items Sold

July 13, 2023
Amazon’s Prime Day set records this year, with shoppers purchasing over 375 million items worldwide in two days. Get the Full Story Complete the form to unlock this article and...