Apple Intelligence news and trends

Apple Revamps AI Leadership Amid Siri Delays
Apple // December 01, 2025

Apple moved Monday to reset its artificial intelligence (AI) leadership, announcing that longtime machine learning chief John Giannandrea will step down and that Amar Subramanya will become vice president of AI. The shake-up comes as Apple races to shore up its Apple Intelligence roadmap and...

Apple Seeks Google’s Help in Long-Awaited Siri AI Update
Apple // November 06, 2025

Apple is reportedly nearing a $1-billion-per-year deal with Google to power its long-awaited Siri upgrade. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

Apple Sees US Consumer Spend Holding Strong Into Holidays
Apple // October 30, 2025

Apple painted a picture of a resilient U.S. consumer heading into the holidays in its Q4 earnings. On Thursday (Oct. 30), the company said iPhone demand drove a record September and guided to what it called its “best quarter ever,” with CFO Kevan Parekh saying Apple...

Apple Barely Mentions AI in iPhone 17 Launch, Stresses Hardware Gains
Apple // September 09, 2025

Apple CEO Tim Cook on Tuesday (Sept. 9) called it “the biggest leap ever” for iPhone, but it happened without AI. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins...

Interviews & Exclusives
Apple’s Siri: Once a Pioneer, Now an AI Laggard

March 20, 2025
When Apple’s artificial intelligence (AI) assistant, Siri, debuted in 2011, it was revolutionary for giving users the ability to “talk” to their smartphone. Siri’s capabilities were made possible by machine learning, which was state of the art at the time. Get the Full Story Complete the form to unlock this article and enjoy unlimited free […]

Apple Tops a Billion Subscribers as Services Climb to Record Revenue

January 30, 2025
Go figure. Apple reports flat sales for Q4 on its flagship product and Wall St. applauds. But that’s what happened Thursday (Jan. 30) as the company reported record overall revenue...

Apple Plans December ChatGPT Integration

October 31, 2024
Apple outlined its artificial intelligence (AI) strategy during Thursday’s earnings call, announcing December plans for ChatGPT integration and expanded language support for its recently launched Apple Intelligence system. The company...

Apple Plays AI Catchup in Hopes of Creating New Mobile Commerce Frontier

August 26, 2024
Apple is gearing up to launch “Apple Intelligence,” a sweeping artificial intelligence (AI) initiative that experts say could rewrite the rules of digital commerce. Get the Full Story Complete the...

Quick Reads
Apple’s AI Troubles Open Opportunities for China’s Smartphone Sector

December 07, 2025
Smartphone companies in China are reportedly promoting apps to help customers switch from the iPhone. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive […]

Apple Revamps AI Leadership Amid Siri Delays

December 01, 2025
Apple moved Monday to reset its artificial intelligence (AI) leadership, announcing that longtime machine learning chief John Giannandrea will step down and that Amar Subramanya will become vice president of...

Apple Seeks Google’s Help in Long-Awaited Siri AI Update

November 06, 2025
Apple is reportedly nearing a $1-billion-per-year deal with Google to power its long-awaited Siri upgrade. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Apple Barely Mentions AI in iPhone 17 Launch, Stresses Hardware Gains

September 09, 2025
Apple CEO Tim Cook on Tuesday (Sept. 9) called it “the biggest leap ever” for iPhone, but it happened without AI. Get the Full Story Complete the form to unlock...