Apple Intelligence news and trends

Apple’s AI Challenge Moves to Center Stage as Ternus Era Begins
Apple // April 30, 2026

Apple’s earnings call was, on the surface, a story about iPhone momentum and Mac demand. iPhone revenue rose 22% year over year, Mac revenue rose 6%, and executives repeatedly pointed to supply constraints as evidence that demand was outpacing what Apple could deliver. Get the...

Apple Centering AI Plans on App Store and Hardware
Apple // March 29, 2026

Apple is reportedly focused on hardware and services as its rivals pull ahead in artificial intelligence. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily...

Apple Recruits Google Shopping Exec to Lead AI Marketing
Apple // March 29, 2026

Apple has picked a former Google executive to run its artificial intelligence marketing effort. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...

Apple Readies Introduction of AI Agent-Like Siri
Apple // March 24, 2026

Apple is preparing to unveil a new version of its Siri voice assistant that will be more like an artificial intelligence agent and will interact in a conversational way through both text and voice, Bloomberg reported Tuesday (March 24), citing unnamed sources. Get the Full...

Interviews & Exclusives
Apple’s Siri: Once a Pioneer, Now an AI Laggard

March 20, 2025
When Apple’s artificial intelligence (AI) assistant, Siri, debuted in 2011, it was revolutionary for giving users the ability to “talk” to their smartphone. Siri’s capabilities were made possible by machine learning, which was state of the art at the time. Get the Full Story Complete the form to unlock this article and enjoy unlimited free […]

Apple Tops a Billion Subscribers as Services Climb to Record Revenue

January 30, 2025
Go figure. Apple reports flat sales for Q4 on its flagship product and Wall St. applauds. But that’s what happened Thursday (Jan. 30) as the company reported record overall revenue...

Apple Plans December ChatGPT Integration

October 31, 2024
Apple outlined its artificial intelligence (AI) strategy during Thursday’s earnings call, announcing December plans for ChatGPT integration and expanded language support for its recently launched Apple Intelligence system. The company...

Apple Plays AI Catchup in Hopes of Creating New Mobile Commerce Frontier

August 26, 2024
Apple is gearing up to launch “Apple Intelligence,” a sweeping artificial intelligence (AI) initiative that experts say could rewrite the rules of digital commerce. Get the Full Story Complete the...

Quick Reads
Apple’s Upgraded Siri to Feature Auto-Delete Chat Function

May 17, 2026
Apple’s updated Siri will reportedly feature a function that automatically deletes chats. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from […]

Apple Centering AI Plans on App Store and Hardware

March 29, 2026
Apple is reportedly focused on hardware and services as its rivals pull ahead in artificial intelligence. Get the Full Story Complete the form to unlock this article and enjoy unlimited...

Apple Recruits Google Shopping Exec to Lead AI Marketing

March 29, 2026
Apple has picked a former Google executive to run its artificial intelligence marketing effort. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

Apple Readies Introduction of AI Agent-Like Siri

March 24, 2026
Apple is preparing to unveil a new version of its Siri voice assistant that will be more like an artificial intelligence agent and will interact in a conversational way through...