Apple Intelligence/page/2 news and trends

Apple’s New CEO Hypes Product Launch in First Employee Address
Apple // September 02, 2026

Apple’s new CEO previewed a “phenomenal” iPhone launch in his first comments to employees. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...

Apple’s Upgraded Siri to Feature Auto-Delete Chat Function
Apple // May 17, 2026

Apple’s updated Siri will reportedly feature a function that automatically deletes chats. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By...

Apple’s AI Challenge Moves to Center Stage as Ternus Era Begins
Apple // April 30, 2026

Apple’s earnings call was, on the surface, a story about iPhone momentum and Mac demand. iPhone revenue rose 22% year over year, Mac revenue rose 6%, and executives repeatedly pointed to supply constraints as evidence that demand was outpacing what Apple could deliver. Get the...

Apple Centering AI Plans on App Store and Hardware
Apple // March 29, 2026

Apple is reportedly focused on hardware and services as its rivals pull ahead in artificial intelligence. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily...

Interviews & Exclusives
Apple’s New CEO Has a Hardware Event and an AI Problem

September 08, 2026
John Ternus has been Apple’s CEO for all of eight days, counting weekends, which I’m sure he worked. This coming Wednesday he headlines his first keynote, an event Apple has titled “Surprise and shine.” The press has already told us most of what’s on the slides. I’ll be listening for what isn’t. Get the Full […]

Apple’s Siri: Once a Pioneer, Now an AI Laggard

March 20, 2025
When Apple’s artificial intelligence (AI) assistant, Siri, debuted in 2011, it was revolutionary for giving users the ability to “talk” to their smartphone. Siri’s capabilities were made possible by machine...

Apple Tops a Billion Subscribers as Services Climb to Record Revenue

January 30, 2025
Go figure. Apple reports flat sales for Q4 on its flagship product and Wall St. applauds. But that’s what happened Thursday (Jan. 30) as the company reported record overall revenue...

Apple Plans December ChatGPT Integration

October 31, 2024
Apple outlined its artificial intelligence (AI) strategy during Thursday’s earnings call, announcing December plans for ChatGPT integration and expanded language support for its recently launched Apple Intelligence system. The company...

Quick Reads
Apple’s New CEO Hypes Product Launch in First Employee Address

September 02, 2026
Apple’s new CEO previewed a “phenomenal” iPhone launch in his first comments to employees. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing […]

Apple’s Upgraded Siri to Feature Auto-Delete Chat Function

May 17, 2026
Apple’s updated Siri will reportedly feature a function that automatically deletes chats. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

Apple Centering AI Plans on App Store and Hardware

March 29, 2026
Apple is reportedly focused on hardware and services as its rivals pull ahead in artificial intelligence. Get the Full Story Complete the form to unlock this article and enjoy unlimited...

Apple Recruits Google Shopping Exec to Lead AI Marketing

March 29, 2026
Apple has picked a former Google executive to run its artificial intelligence marketing effort. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...