Loyalty Programs Gain Traction as Fiserv Acquires CardFree

Payments and FinTech company Fiserv has acquired CardFree and will integrate that company’s order, payment and loyalty solutions for enterprise merchants. The addition of CardFree’s solutions to Fiserv’s Clover point-of-sale solution for small businesses and its Commerce Hub ecosystem will enhance Clover’s ability to support...

CardFree has added a new Smart AI Upsell feature to its online ordering platform for the restaurant and hospitality industry. This feature uses artificial intelligence (AI) and historical ordering data to suggest items that are paired with those that are already in the customer’s basket,...

These days, it’s hard to even think of a restaurant operating without some massive presence in digital — not only an attractive website, but online delivery (either done in-house or via a third-party provider) and mobile tools, such as order-ahead and loyalty programs. Even long-standing, relatively fancy...

Digital data is one thing, and mobile apps do pretty well in appealing to high-value customers, but integration is the real trick. The ability to tie it all together into one friction-free experience can save time and boost revenue. That’s the thinking behind the newest...