Diageo news and trends

Constellation Brand Sees D2C eCommerce Sales Rise 40%+
eCommerce // June 30, 2023

Consumers are increasingly turning to digital channels to purchase alcohol, as Constellation Brands observes, but eCommerce in the industry has a long way to go. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content...

Liquor Sales Up, But Glass Is Still Half Empty
Retail // August 05, 2020

Diageo — the world’s largest spirits maker and the firm behind Johnny Walker, Tanqueray Gin and Smirnoff Vodka — has taken a 1.3 billion pound ($1.7 billion) write-down as a result of a bigger-than-expected decline in sales, as demand for its range of alcoholic beverages...

Beverage Makers Get Into Experiential Retail Spirits
Retail // November 12, 2018

Beverage brands are getting in the experiential retail spirit by crafting new spaces dedicated to encouraging libation aficionados to try out their products. Diageo’s Johnnie Walker, for instance, has set up a space dedicated to its whiskey not too far from Scotland over in Madrid,...

Why St. Patrick’s Day Is Christmas For Guinness
Retail // March 18, 2016

You’ll never guess which day of the year is the biggest day of sales for Guinness. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily...

Interviews & Exclusives
Liquor Sales Up, But Glass Is Still Half Empty

August 05, 2020
Diageo — the world’s largest spirits maker and the firm behind Johnny Walker, Tanqueray Gin and Smirnoff Vodka — has taken a 1.3 billion pound ($1.7 billion) write-down as a result of a bigger-than-expected decline in sales, as demand for its range of alcoholic beverages has plummeted in nearly all markets. Get the Full Story […]

Quick Reads
Why St. Patrick’s Day Is Christmas For Guinness

March 18, 2016
You’ll never guess which day of the year is the biggest day of sales for Guinness. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to […]