Experiential Retail news and trends

Experience Economy Meets Hollywood: Live Events Redefine Movie, Streaming Engagement
Streaming // March 29, 2025

The pandemic didn’t kill the movie theater, but it did make people fall in love with streaming services. To remain competitive, the entire movie and streaming experience is undergoing an epic, Marvel superhero-like mutation. Get the Full Story Complete the form to unlock this article...

An Ode to Malls as Gen Z Craves IRL Experiences
Retail // February 22, 2025

“The currency of now” takes on a decidedly different form in this poem about the mall’s resurgence. It celebrates the brick-and-mortar comeback fueled by Gen Z’s desire for IRL (in real life) connections and the evolving role of physical space in a digitally-driven world. Join...

Experiential Retail Stages an In-Store Comeback
retail // December 02, 2024

Experiential retail is making a comeback as brands pivot from traditional sales models to more engaging shopping experiences driven by consumers seeking more meaningful interactions with products and brands. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

Mastercard Debuts Shopping Experiences Supporting Small Businesses
Mastercard // November 25, 2024

Mastercard will launch an immersive shopping experience in Fort Langley, British Columbia, Canada, that aims to support small businesses. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe...

Interviews & Exclusives
Netflix Co-CEO Outlines Growth Strategy Beyond Streaming

April 23, 2025
Netflix Co-CEO Ted Sarandos on Wednesday (April 23) laid out the streaming giant’s vision for growth, which includes plans to diversify beyond online streaming as well as continuing to grow in its core business. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — […]

Experiential Retail Stages an In-Store Comeback

December 02, 2024
Experiential retail is making a comeback as brands pivot from traditional sales models to more engaging shopping experiences driven by consumers seeking more meaningful interactions with products and brands. Get...

Quick Reads
Mastercard Debuts Shopping Experiences Supporting Small Businesses

November 25, 2024
Mastercard will launch an immersive shopping experience in Fort Langley, British Columbia, Canada, that aims to support small businesses. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, […]

Dick’s Sporting Goods Grows Omnichannel, Experiential Retail Offerings

August 23, 2022
Dick’s Sporting Goods is reaping the benefits of changes it has made over the last five years, including expanded offerings in experiential retail and omnichannel delivery, executives said Tuesday (Aug....

Dick’s Sporting Goods’ Focus on Experiential Retail Boosts Q3 Sales

November 23, 2021
Dick’s Sporting Goods spent the early part of 2021 focusing on experiential retail and bringing products to consumers in new ways, as shoppers returned in higher numbers to stores when...

Dr. Martens Debuts Immersive Pop-Up at Nordstrom NYC

October 12, 2021
Nordstrom has opened a pop-up partnership with footwear brand Dr. Martens on the New York City store’s revolving Center Stage, allowing customers to shop from a limited-release collection of 30...